SiteWit Delivers Automated Predictive Analytics
SiteWit Delivers Automated Predictive Analytics
SiteWit.com has developed some innovative approaches to predictive analytics, delivering affordable and highly automated data mining for website visitor segmentation and quality scoring.
Tampa, Florida (July 27, 2009)
SiteWit.com is pleased to announce the development of new approaches to predictive analytics aimed at segmenting and scoring website visitors. The highly automated data mining algorithms deliver sophisticated behavioral models at very affordable prices. Don Berndt, Chief Scientist, observed that the “automated predictive analytics for visitor quality scoring were made possible by the foundation laid by work on Web analytics, including session threads for capturing visitor history and a multi-click attribution model for properly allocating costs and revenue.” The predictive analytic tools also use a learning-based approach to automatically characterize website structure. SiteWit has focused on embedding machine learning approaches throughout their integrated tools for paid campaign optimization and organic search.
The goal of our efforts in predictive analytics was “to deliver powerful technologies, without the price tag of expensive consulting engagements” said Ricardo Lasa, SiteWit CEO. “We have been successful in automating the data mining process so that even smaller advertisers can afford to use these technologies.” Behavioral models are learned from the thousands of website sessions summarized in the SiteWIt data warehouse. Each model is used to score and make predictions for a single specific goal identified for a particular website. All the models are continually tested and re-trained as more data becomes available. All of these capabilities are part of a “freemium” business model that delivers predictive analytics for free, and charges only for active campaign management and search engine optimization tools.
About SiteWit
SiteWit is focused on making you a more informed online advertiser. SiteWit provides an integrated suite of pay per click management and campaign optimization tools, as well as predictive analytics for visitor segmentation and scoring. These tools allow you to conduct online advertising with confidence, while knowing that automated campaign management is active around the clock.
Contact:
Jesse Baynard
Jesse.Baynard@SiteWit.com
(813) 321-1745
www.SiteWit.com
Tags: Predictive Analytics
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