SiteWit Releases an Online Campaign Management Toolkit

SiteWit.com has released the first public version of its online campaign management toolkit, including pay per click management and proactive campaign optimization.

Tampa, Florida (April 6, 2010)

SiteWit.com is pleased to release a comprehensive suite of online campaign management tools, which have been in beta testing for the past 6 months.   Customers can now sign up for an account at www.SiteWit.com and start using the website monitoring and predictive analytics tools for free.  These services allow customers to monitor both paid campaigns and organic traffic, as well as take advantage of automated data mining models that segment and score visitors.  The website analytics are offered for free as part of the “freemium” business model.  Paid services include active campaign optimization based on state-of-the-art data warehousing technology, as well as search engine optimization keyword rankings.  The campaign optimization process analyzes a large number of traffic segments to derive weekly policies, which are continually refined and automatically implemented on a rolling basis at advertising services such as Google Adwords.

The initial development effort was followed by beta testing with several selected Web properties.  According to Ricardo Lasa (SiteWit CEO), “Our technology is truly innovative and offers a compelling business value proposition.”  The SiteWit toolkit is built on top of a data warehousing platform that processes incoming website sessions, aggregates them into visitor threads, and attributes costs and revenues to all relevant clicks.  This detailed information, along with dynamically discovered aspects of website structure, is used to automatically construct goal-specific predictive analytics.  Advertisers, search engine marketing firms and advertising agencies will benefit from SiteWit by improving the return on investment of their online marketing efforts while saving campaign management time.  The dynamic nature of SiteWit’s campaign management, as well as detailed performance reports, provides a high level of confidence for new and experienced marketers alike.  Unlike most of its competitors, SiteWit delivers these capabilities for a low flat monthly fee instead of charging a percentage of the marketing budget, being the first in the industry to do so.  “We align our interests with yours, passing the savings directly to you”, says Ricardo Lasa.

About SiteWit

SiteWit is focused on making you a more informed online advertiser.  SiteWit provides an integrated suite of pay per click management and campaign optimization tools, as well as predictive analytics for visitor segmentation and scoring.  These tools allow you to conduct online advertising with confidence, while knowing that automated campaign management is active around the clock.

Contact:          
Jesse Baynard
Jesse.Baynard@SiteWit.com
(813) 321-1745
www.SiteWit.com

SiteWit Moves into Beta Testing Phase

SiteWit.com has moved into a beta testing phase with selected Web properties to better evaluate pay per click management and campaign optimization tools.

Tampa, Florida (October 1^st, 2009)

SiteWit.com has gone live with selected Web properties as part of an extended beta testing phase.  The suite of tools includes a data warehousing-based approach to pay per click management and campaign optimization.  The core algorithms look at thousands of traffic slices after incorporating ROI and visitor quality scores.  Several attribution perspectives, including first click, last click, and multi-click attribution are used to properly allocate costs and revenues to relevant clicks.  The optimization process involves analyzing thousands of traffic slices to arrive at performance enhancing policies, which are then used to actively manage pay per click campaigns.  Ricardo Lasa, CEO, is pleased with the progress thus far, “we are now able to deliver sophisticated campaign optimization and predictive analytics in a highly automated, yet very much customized form. Machine learning approaches are infused throughout our tools, allowing them to adapt to the unique and changing traffic patterns of each client.”

SiteWit offers a range of tools aimed at monitoring and managing paid campaigns, as well as organic traffic.  In addition, data mining algorithms are used to provide predictive analytics for visitor segmentation and quality scoring.  While the quality scores now play a role in campaign optimization, Ricardo Lasa still remembers that the initial data mining efforts “were aimed at identifying fraudulent clicks. However, it was not long before we realized there was a much more powerful value proposition in using predictive analytics to help identify the truly valuable traffic for campaign optimization.”  SiteWit went on to develop an integrated collection of tools that can “enlighten your site” by collecting, aggregating, and mining your website traffic.

About SiteWit

SiteWit is focused on making you a more informed online advertiser.  SiteWit provides an integrated suite of pay per click management and campaign optimization tools, as well as predictive analytics for visitor segmentation and scoring.  These tools allow you to conduct online advertising with confidence, while knowing that automated campaign management is active around the clock.

Contact:          
Jesse Baynard
Jesse.Baynard@SiteWit.com
(813) 321-1745
www.SiteWit.com

SiteWit Delivers Automated Predictive Analytics

SiteWit.com has developed some innovative approaches to predictive analytics, delivering affordable and highly automated data mining for website visitor segmentation and quality scoring.

Tampa, Florida (July 27, 2009)

SiteWit.com is pleased to announce the development of new approaches to predictive analytics aimed at segmenting and scoring website visitors.  The highly automated data mining algorithms deliver sophisticated behavioral models at very affordable prices.  Don Berndt, Chief Scientist, observed that the “automated predictive analytics for visitor quality scoring were made possible by the foundation laid by work on Web analytics, including session threads for capturing visitor history and a multi-click attribution model for properly allocating costs and revenue.”  The predictive analytic tools also use a learning-based approach to automatically characterize website structure.  SiteWit has focused on embedding machine learning approaches throughout their integrated tools for paid campaign optimization and organic search.

The goal of our efforts in predictive analytics was “to deliver powerful technologies, without the price tag of expensive consulting engagements” said Ricardo Lasa, SiteWit CEO.  “We have been successful in automating the data mining process so that even smaller advertisers can afford to use these technologies.”  Behavioral models are learned from the thousands of website sessions summarized in the SiteWIt data warehouse.  Each model is used to score and make predictions for a single specific goal identified for a particular website.  All the models are continually tested and re-trained as more data becomes available.  All of these capabilities are part of a “freemium” business model that delivers predictive analytics for free, and charges only for active campaign management and search engine optimization tools.

About SiteWit

SiteWit is focused on making you a more informed online advertiser.  SiteWit provides an integrated suite of pay per click management and campaign optimization tools, as well as predictive analytics for visitor segmentation and scoring.  These tools allow you to conduct online advertising with confidence, while knowing that automated campaign management is active around the clock.

Contact:          
Jesse Baynard
Jesse.Baynard@SiteWit.com
 (813) 321-1745
www.SiteWit.com