SiteWit Releases an Online Campaign Management Toolkit

SiteWit.com has released the first public version of its online campaign management toolkit, including pay per click management and proactive campaign optimization.

Tampa, Florida (April 6, 2010)

SiteWit.com is pleased to release a comprehensive suite of online campaign management tools, which have been in beta testing for the past 6 months.   Customers can now sign up for an account at www.SiteWit.com and start using the website monitoring and predictive analytics tools for free.  These services allow customers to monitor both paid campaigns and organic traffic, as well as take advantage of automated data mining models that segment and score visitors.  The website analytics are offered for free as part of the “freemium” business model.  Paid services include active campaign optimization based on state-of-the-art data warehousing technology, as well as search engine optimization keyword rankings.  The campaign optimization process analyzes a large number of traffic segments to derive weekly policies, which are continually refined and automatically implemented on a rolling basis at advertising services such as Google Adwords.

The initial development effort was followed by beta testing with several selected Web properties.  According to Ricardo Lasa (SiteWit CEO), “Our technology is truly innovative and offers a compelling business value proposition.”  The SiteWit toolkit is built on top of a data warehousing platform that processes incoming website sessions, aggregates them into visitor threads, and attributes costs and revenues to all relevant clicks.  This detailed information, along with dynamically discovered aspects of website structure, is used to automatically construct goal-specific predictive analytics.  Advertisers, search engine marketing firms and advertising agencies will benefit from SiteWit by improving the return on investment of their online marketing efforts while saving campaign management time.  The dynamic nature of SiteWit’s campaign management, as well as detailed performance reports, provides a high level of confidence for new and experienced marketers alike.  Unlike most of its competitors, SiteWit delivers these capabilities for a low flat monthly fee instead of charging a percentage of the marketing budget, being the first in the industry to do so.  “We align our interests with yours, passing the savings directly to you”, says Ricardo Lasa.

About SiteWit

SiteWit is focused on making you a more informed online advertiser.  SiteWit provides an integrated suite of pay per click management and campaign optimization tools, as well as predictive analytics for visitor segmentation and scoring.  These tools allow you to conduct online advertising with confidence, while knowing that automated campaign management is active around the clock.

Contact:          
Jesse Baynard
Jesse.Baynard@SiteWit.com
(813) 321-1745
www.SiteWit.com

We have released SiteWit!

The Pay Per Click Management Software engine is in full commercial beta. We are running some beta testing with an initial group of Search Engine Marketing and Web Design Firms to gain fast feedback on the tool.

We are really excited to be at the point where we will start commercializing SiteWit very soon.

If you would like to participate in the beta program please go to www.SiteWit.com and sign up.

Thanks.