SiteWit Moves into Beta Testing Phase

SiteWit.com has moved into a beta testing phase with selected Web properties to better evaluate pay per click management and campaign optimization tools.

Tampa, Florida (October 1^st, 2009)

SiteWit.com has gone live with selected Web properties as part of an extended beta testing phase.  The suite of tools includes a data warehousing-based approach to pay per click management and campaign optimization.  The core algorithms look at thousands of traffic slices after incorporating ROI and visitor quality scores.  Several attribution perspectives, including first click, last click, and multi-click attribution are used to properly allocate costs and revenues to relevant clicks.  The optimization process involves analyzing thousands of traffic slices to arrive at performance enhancing policies, which are then used to actively manage pay per click campaigns.  Ricardo Lasa, CEO, is pleased with the progress thus far, “we are now able to deliver sophisticated campaign optimization and predictive analytics in a highly automated, yet very much customized form. Machine learning approaches are infused throughout our tools, allowing them to adapt to the unique and changing traffic patterns of each client.”

SiteWit offers a range of tools aimed at monitoring and managing paid campaigns, as well as organic traffic.  In addition, data mining algorithms are used to provide predictive analytics for visitor segmentation and quality scoring.  While the quality scores now play a role in campaign optimization, Ricardo Lasa still remembers that the initial data mining efforts “were aimed at identifying fraudulent clicks. However, it was not long before we realized there was a much more powerful value proposition in using predictive analytics to help identify the truly valuable traffic for campaign optimization.”  SiteWit went on to develop an integrated collection of tools that can “enlighten your site” by collecting, aggregating, and mining your website traffic.

About SiteWit

SiteWit is focused on making you a more informed online advertiser.  SiteWit provides an integrated suite of pay per click management and campaign optimization tools, as well as predictive analytics for visitor segmentation and scoring.  These tools allow you to conduct online advertising with confidence, while knowing that automated campaign management is active around the clock.

Contact:          
Jesse Baynard
Jesse.Baynard@SiteWit.com
(813) 321-1745
www.SiteWit.com